Concept, Idea, Programming: Erste Bank and Sparkassen


Editor: Redaktionsbuero OST

Year of Production: 2014



Hilfreich Website

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App for Erste Bank and Sparkassen

New kinds of media call for special content. How does one stage texts and pictures in order that they encourage users to make donations? REDAKTIONSBUERO OST developed a consistent story telling concept for more than 15 NGO projects presented in a new app by the Erste Bank and Sparkassen. By means of positive language the additionally developed slogans, teaser and share texts should motivate the app’s users. Have a closer look at the project and support local NGOs.